Team
Aladin's groundbreaking vision is brought to life by a team that embodies a strategic fusion of talent: large-scale operational experience, top-tier fintech and blockchain expertise, a deep understanding of the real-world labor market, and a user-centric product mindset. We are the synthesis of Web2's execution power and Web3's decentralized vision.
Core Leadership
The architects of Aladin's vision and strategy ensure sustainable growth and long-term success.
Duc Le - CEO & Project Lead
Facebook: Lê Văn Đức
Key Experience: Co-founded and successfully scaled the Big Family Pharmacy chain to over 1,000 stores nationwide in just 3 years. This achievement demonstrates an exceptional ability to build, operate, and expand complex, trust-based networks.
Role at Aladin: Leads the entire project, shaping business development and market expansion strategies. He ensures Aladin is not just a technological product but a business solution that addresses the real needs of the global economy.
Nguyen Mau Luu - Chief Technology Officer (CTO)
LinkedIn: Nguyen Mau Luu
Key Experience: Chief architect, co-developer, and owner of the Optimal9 Core Banking System—a mission-critical platform for the banking industry demanding the highest standards of security, stability, and transaction throughput.
Role at Aladin: Responsible for designing the entire technical architecture, from the off-chain infrastructure to the on-chain smart contracts. He ensures the Aladin platform is secure, efficient, and ready for global scale.
Thanh Nguyen - Chief Product Officer (CPO)
LinkedIn: Thanh Nguyen
Key Experience: Led product development teams at leading B2B SaaS platforms, specializing in automating complex enterprise workflows. He possesses deep expertise in User Research and UX Design.
Role at Aladin: As the "voice of the user," he shapes the product roadmap and features. He ensures that every interaction on Aladin, no matter how technically complex, is intuitive, user-friendly, and solves real-world pain points.
Chung Nguyen - Chief Marketing Officer (CMO)
Facebook: Chung Nguyen
Key Experience: Over 12 years of marketing experience, including 5 years as the director of Hong Duc Service, a domestic worker placement agency. This hands-on experience provides a grassroots understanding of the needs and behaviors of both employers and freelance workers.
Role at Aladin: Develops the go-to-market strategy, ensuring Aladin's message resonates with its target audience. He is key to building a loyal user community and driving real-world adoption.
Core Development & Operations
The hands-on experts turning ideas into a polished product, ensuring quality and a seamless user experience at every touchpoint.
An Nguyen - Off-chain Lead (Mobile App)
Featured Product: HomeCarePlus
Key Experience: Managed the development of multiple applications, notably the HomeCarePlus family care app and the Know car rental app, which achieved over 500,000 downloads. He led the team that built the current Aladin Work application available on Google Play and the App Store.
Role at Aladin: Responsible for the development and operation of all user-facing applications (mobile & web). He ensures the Aladin app is stable, smooth, and a reliable gateway for millions of users to interact with the underlying blockchain protocol.
Nguyen Vu Hoang - On-chain Lead (Smart Contracts)
GitHub: Nguyen Vu Hoang
Key Experience: A deep expert in the Cardano ecosystem, proficient in Aiken and Plutus. He has gained invaluable experience leading the development of projects funded by Project Catalyst (ProSkill).
Role at Aladin: The architect of Aladin's "heart." He is responsible for translating all business logic (escrow, CVC, dispute resolution) into secure, efficient, and immutable smart contract code on the Cardano blockchain.
Phuong Vo - UI/UX Designer
Telegram: Phuong Vo
Key Experience: Experienced in designing interfaces for complex applications, balancing rich functionality with simplicity.
Role at Aladin: Responsible for "humanizing" blockchain technology. She ensures that every user, regardless of their crypto knowledge, can use Aladin easily, smoothly, and with confidence from their very first interaction.
Duc Tiger - Community & Catalyst Manager
LinkedIn: Duc Tiger
Key Experience: An active and reputable member of the Cardano community with experience in Project Catalyst funding rounds.
Role at Aladin: Serves as the vital bridge between the project and the Cardano community. He ensures transparency, accountability, and builds trust with users and stakeholders. He also leads community support initiatives to foster a strong and healthy ecosystem.
Extended Resources & Support
vKnight - Technical Support Team
Backing Aladin's technological prowess is vKnight, a technical powerhouse of nearly 80 skilled engineers led directly by CTO Nguyen Mau Luu. With diverse expertise spanning Fullstack, Blockchain, Security, and DevOps, vKnight ensures Aladin has the resources to implement the most complex features and consistently meet its roadmap milestones.
Aladin - Flexible Operations Team
In addition to the core team, Aladin has access to a multi-talented pool of personnel from the company's other projects. They serve as a strategic reserve, ready to be deployed to accelerate progress when needed, ensuring Aladin operates smoothly and develops without interruption.
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